Case Study: Centriply achieves significant sales lift with Claritas PRIZM Premier

Centriply - Customer Case Study

Centriply, an audience-first, data-driven agency, faced a challenge for its travel and hospitality client: to quickly launch a targeted linear TV campaign and then prove its return on investment by showing a direct sales lift. To solve this, they turned to vendor Claritas and its PRIZM Premier service to identify the ideal audience segments.

Claritas used its PRIZM Premier data to define an audience of "outdoorsy sports enthusiasts" and analyzed it to pinpoint high-value locations and cable systems for the campaign. The solution implemented by Claritas resulted in a significant 365% average sales lift, with the targeted audience generating 33.4% of all U.S. ticket sales for the client.

Centriply