Case Study: Buckeye Broadband reaches younger athletes and boosts exposure with Claritas

Buckeye Broadband Uses New Tactics To Win New Business For Clients

Buckeye Broadband, a Midwest leader in cable, internet, and phone services, faced a challenge from a physical therapy center advertiser. The client needed to expand its reach beyond its mature clientele to target a new demographic of younger athletes. To address this, Buckeye Broadband utilized the Claritas 360 platform and its PRIZM® Premier segmentation from Claritas to gain deeper insights into this new target audience.

Claritas enabled Buckeye's team to combine its own first-party subscriber data with detailed consumer profiles to identify ideal target segments and their viewing habits. This allowed Buckeye to create a highly customized media plan, producing a viral-worthy commercial and strategically placing ads on the right networks at the right times. The solution from Claritas resulted in a 40% increase in commercial exposures and a 41% increase in ads running during the target audience’s prime viewing hours, successfully meeting the client's goal.

Buckeye Broadband