Case Study: AT&T achieves 149% lift in conversions with Claritas AI Optimization

AT&T boosts conversions 149% with Claritas

AT&T faced a challenge with a lack of transparency from its optimization partners. Traditional "black box" systems delivered results without explanation, which was a barrier to building smarter, data-driven campaigns. To overcome this, AT&T partnered with Claritas and its AI Optimization platform.

The solution implemented by Claritas used its Identity Graph to segment audiences and dynamically match over 24 creative variations in real time. This provided AT&T with full visibility into the AI's decisions and the drivers of campaign performance. As a result, Claritas helped AT&T achieve a 149% lift in conversions compared to baseline and a 23% improvement over the control group, directly attributing over 38,000 conversions.

AT&T