Case Study: Amplified Digital Agency boosts furniture shopper targeting and store growth with Claritas 360

Amplified Digital Agency - Customer Case Study

Amplified Digital Agency, a full-service digital agency, needed to help a nationwide furniture store client better understand its shoppers' demographics and brand sentiment to improve targeted advertising and identify opportunities for physical expansion. They leveraged the Claritas 360 platform and its PRIZM Premier segmentation to tackle this challenge.

Using the Claritas platform, the agency analyzed the client's retail trade zones, personified the local audiences using lifestyle data, and created targeted audiences of potential shoppers. The solution provided by Claritas enabled the agency to recommend specific advertising targets and customized messaging, which led to increased store foot traffic and website visitors for the client and identified possible locations for acquisition.

Amplified Digital Agency

Melissa Fix

Director of Data and Research Development