Case Study: Allergy Health Company achieves 18,000+ leads with Claritas AI Creative Optimization

AI Creative Optimization Helps Health Company Gain 18,000+ Leads

An allergy and sinus health company sought assistance from Claritas to improve the performance of its audio advertising campaign. The goal was to drive brand awareness and lead new consumers to book appointments in seven specific markets through mobile and online streaming audio ads.

Claritas implemented its AI Creative Optimization technology to address this challenge. The solution used real-time AI to dynamically personalize audio content, including voiceovers and calls-to-action, and to optimize ad placements. This approach from Claritas generated over 18,780 leads and increased booked appointments by 3,785, representing a 197% increase in performance over the control group.