Case Study: HelloFresh reduces CAC by 10-20% with Clarisights

How HelloFresh reduced CAC by 20% with Clarisights

HelloFresh, a global meal kit subscription service, faced challenges in scaling its user acquisition efficiently. Its marketing teams were slowed by a reliance on overburdened data teams for insights, leading to missed optimization opportunities and data silos across its numerous brands and markets. To overcome this, they partnered with Clarisights for its insights platform.

By implementing the Clarisights platform, HelloFresh empowered over 200 marketers with self-service access to granular, unified data from over 30 sources. This allowed the team to run 3-4 times more tests and uncover critical insights, leading to a 10-20% reduction in customer acquisition cost (CAC). The solution was fully onboarded in under four weeks and also freed up 1.5 data engineering FTEs from maintenance work.

HelloFresh

Máté Bendegúz Kovács

Product Lead, Marketing Automation