Case Study: Delivery Hero democratizes data insights for 300+ marketers with Clarisights

Delivery Hero enables better and faster decisions across their marketing organization

Delivery Hero, a global food delivery platform, faced significant challenges in making marketing data accessible to its 300+ performance marketers across numerous brands and regions. Their traditional BI setup created a bottleneck, as marketers were dependent on a central data team to fulfill requests for new reports or analyses, a process that could take weeks or months. This led to limited data accessibility, high manual workloads, and stifled the team's ability to quickly test new ideas and optimize campaigns, hindering their agility.

To solve this, Delivery Hero partnered with Clarisights to implement its self-service marketing reporting platform. The solution empowered marketers to independently explore granular, blended data from multiple sources, including MTA and MMM models, without needing SQL or support from the data team. This democratization of data fostered a culture of data curiosity and drastically improved time-to-insight. As a result, Clarisights freed the internal data team to focus on high-impact strategic projects and became a critical infrastructure layer that feeds data to automated bidding tools and other internal applications, supporting the company's global growth.

Delivery Hero

Filippo Gallignani

VP Performance Marketing and CRM