Claris
110 Case Studies
A Claris Case Study
PMD Promotion, a leading window‑poster advertising company operating in 20 urban markets with 75 mobile display reps, struggled with slow, error‑prone reporting: field photos were sent by FTP and campaign details by email and fax, requiring staff to re‑key handwritten notes into the operations database and creating high administrative overhead.
Working with Colibri Solutions, PMD deployed PMD Mobile built on FileMaker Go and FileMaker Pro 11 for iPod touch, letting reps capture images, notes and venue details in a single record. The system cut reporting time by about 80%, eliminated double data entry, produced consolidated PDF reports with hundreds of photos for on‑demand client review, and is projected to save roughly $40,000 a year while freeing staff to focus on sales.
Dean Stallone
CEO, PMD Promotion