Case Study: Hallmark Cards achieves faster product innovation and major cost savings with Claris FileMaker

Hallmark Cards, Inc. saves a lot of money and shaves months off software development time

Hallmark Cards, a global retailer with products in 30,000 stores and customers in 100 countries, needed a faster, more organized way for its small R&D team to develop customizable gifts. Critical product information—blueprints, photos, specs and spreadsheets—was scattered across paper and a difficult-to-use mainframe, slowing collaboration with overseas manufacturers and delaying time to market.

Hallmark implemented FileMaker-based custom apps for R&D, manufacturing and retail (including FileMaker Go on iPads in participating stores) to centralize data, automate order flow and share specs and bids with factories. The solution shaved months off development, avoided millions in mainframe/SQL customization costs, streamlined internal and external collaboration, and enabled new personalized products like customized storybooks and Keepsake Ornaments.

Hallmark Cards

Steve Eikos

Senior R&D Engineer