Case Study: Sift achieves 100% clean CRM data and 90% less admin time with Clarify

Sift cuts CRM admin time by 90% with Clarify

Sift, a Series A startup in the hardware observability technology space, was struggling with a rigid and overly complex Salesforce implementation. Their data was unstructured and inaccurate, creating significant friction for their sales team and leaving them without the visibility needed to make critical decisions. The system had become shelfware, requiring an excessive amount of administrative time from their Head of GTM Operations to manage.

The company implemented the Clarify CRM to replace Salesforce. Clarify provided a flexible, user-friendly platform that allowed Sift to easily structure its data and build automated workflows. The results were remarkable, with Sift achieving 100% data accuracy within just two weeks. Clarify cut the team's CRM administration time by 90%, finally providing the clean data and visibility required for strategic growth.

Sift

Ivan Gaal

Head of GTM Operations