Case Study: FutureFit AI reduces CRM friction and speeds up sales prep with Clarify

FutureFit AI’s CRM turnaround with Clarify

FutureFit AI, a company in the complex workforce development technology sector, was struggling with a cumbersome and unused HubSpot CRM setup. This created a significant challenge for their sales team, who were managing long 12- to 18-month sales cycles with multiple stakeholders. Key information was scattered across different tools, leading to excessive meeting prep time, dropped follow-ups, and a lack of a single source of truth for their deals.

By implementing Clarify as their new CRM, the company found an intuitive and AI-powered solution. Clarify unified deal context, automated meeting preparation, and provided strategic recommendations. This resulted in meeting prep time being cut from 15 minutes to just 5 minutes per meeting, saving the team hours each week. Most importantly, the team fully adopted Clarify, which gave them reliable segmentation and a system they actually enjoyed using to move deals forward.

FutureFit AI

Aly Slater

Head of GTM