Case Study: Behaviorally develops a digital-first tool for faster consumer input with Clarifai

Using AI-based image recognition to help customers mine data

Behaviorally, a research and consulting company focused on consumer brands, needed a quicker and more cost-effective way to bring consumer input into its package design process. Its customers’ brand and design teams were spending hours on design sprints and multiple iterations, but finished prototypes could still fail validation testing because there was no time for consumer review.

Behaviorally chose Clarifai’s AI platform, using its visual search and image recognition capabilities to mine a database of over 10,000 package and shelf designs. Clarifai helped the company replicate consumer decision-making based on its behavioral framework, complete the deployment in two weeks, and launch a digital-first tool that impressed key clients.

Behaviorally

Janice Lai

Marketing Director