Case Study: Digital Publishing Agency improves visual search and reduces bounce rates with Clarifai

Building a bigger, better visual search solution using AI

Digital Publishing Agency is a premier online destination for event inspiration that receives content from over 600 events a week and more than 100,000 images per week. It was only able to publish 10% of those images because most arrived with captions but little or no metadata, making manual review, tagging, and categorization too slow. The company needed a faster way to organize and curate relevant photos across its marketing channels, and it turned to Clarifai.

Using the Clarifai platform for automated data labeling, Digital Publishing Agency automatically applied relevant tags to uploaded images. Clarifai helped the company tag 100,000 uploads a week, increase the volume of images tagged per week by 10x, and reduce website bounce rates by 10%. Integration of the Clarifai platform took 4 hours.