Case Study: India’s Leading Private Bank achieves $15M/year automated charge recovery and real-time AI-driven customer engagement across 4,500 branches with Clari5

Transforming 4500+ Bank Branches with Instant Insights, Automation & Artificial Intelligence

India’s Leading Private Bank, with USD 110 billion in assets, 80 million accounts, 81,000 employees and 4,500+ branches, needed to move from product-push to a truly customer-centric model. The bank faced inconsistent cross-channel engagement, manual and error-prone fee arrears collection, and rising cross-product fraud — so it partnered with Clari5, deploying Clari5 Customer Experience Management and Clari5 Automated Charge Recovery to deliver real-time insights, automation and AI-driven decisioning.

Clari5 went live in under four months and is now used across 4,500 branches as the first screen for Customer Service Representatives, providing a 360° customer view, chat/capture interfaces, next-best-offer recommendations, fraud alerting/case management and automated charge recovery. The solution generates about 1,000 daily sales opportunities (potentially adding ~USD 4.2M in contextual cross-sell/up-sell), reduces customer TAT by ~USD 1.6M/year, saves ~USD 0.16M/year in data cleanup and delivers ~USD 15M/year from real-time charge recovery, demonstrating tangible operational and revenue uplift from Clari5.