Case Study: the Early Education and Childcare Coalition wins public support for early education and childcare with Claremont

the Early Education and Childcare Coalition wins support in 2023 with Claremont

The Early Education and Childcare Coalition, a UK-based coalition of organizations, faced the challenge of creating a unified voice to build public support for long-term political focus and investment in the sector. They engaged the vendor Claremont to conduct research and develop a strategy to better understand and influence public views on early education and childcare.

Claremont conducted qualitative research to identify key public themes and beliefs. This informed the creation of framing guides to help politicians, journalists, and campaigners talk about the issue in a more resonant way. Claremont also produced a report with partners More in Common, which was shared at a Westminster reception with dozens of member organizations and stakeholders, successfully amplifying the Coalition's unified message.

The Early Education and Childcare Coalition