Case Study: Sussex Police reduces drug driving with Claremont

Sussex Police launches Think Again in 3 months with Claremont

The Sussex Police faced a challenge with rising drug driving offences, which were surpassing drink driving arrests, particularly during the festive period. They enlisted Claremont to develop a campaign aimed at reducing the number of people killed or seriously injured by this behavior. Claremont provided services including research, strategy, and creative development to address this issue.

Claremont's approach involved in-depth research that revealed drug drivers had a high sense of overconfidence and perceived low risk of enforcement. Their solution was the "Think Again" campaign, which used relatable creative executions to disrupt this mindset and amplify the visibility of police activity. While the full campaign evaluation is underway, Claremont's work generated positive outputs including BBC News coverage and strong support from the Chief Constable.

Sussex Police