Case Study: RM Partners Cancer Alliance boosts HPV vaccine uptake with Claremont

RM Partners Cancer Alliance boosts HPV vaccine understanding by 98% with Claremont

RM Partners Cancer Alliance, a healthcare organization, faced the challenge of declining HPV vaccination rates among young people in West London. They engaged the vendor Claremont to develop a communications campaign to increase awareness and drive uptake for the vaccine.

Claremont developed the campaign by first conducting a literature review and co-design sessions with students. This research shaped the communications strategy, which used clear, factual content in conversational formats like Q&As and was distributed through multiple school channels. Claremont piloted the approach in two schools, where a survey in one revealed that 98% of respondents felt the resources helped them understand the HPV vaccination, with 28% having been previously unaware of the vaccine. The resource packs were subsequently adopted by other schools and the wider community.

RM Partners Cancer Alliance