Case Study: RM Partners Cancer Alliance boosts bowel screening uptake in Brent with Claremont

RM Partners Cancer Alliance boosts bowel screening uptake in Brent with Claremont

RM Partners Cancer Alliance, a cancer alliance in London, faced the challenge of low bowel cancer screening uptake in the ethnically diverse and deprived borough of Brent. They partnered with the vendor Claremont, which provided services including research, co-design, and creative development, to address this health inequality and drive earlier diagnosis.

Claremont developed a campaign that demystified the NHS bowel screening kit for local residents. The solution included targeted community engagement, pavement art, a health bus, and highly effective Facebook ads that exceeded benchmarks. Claremont also provided innovative, enduring assets like 'doormat' floor stickers for GP practices to prominently display key messages, helping residents recognize the importance of the test.

RM Partners Cancer Alliance