Case Study: Pancreatic Cancer UK boosts pancreatic cancer detection awareness with Claremont

Pancreatic Cancer UK boosts early detection in 2025 with Claremont

Pancreatic Cancer UK, a charity, faced the challenge of capitalizing on its role as the official charity partner of the 2025 London Marathon to boost the detection of pancreatic cancer and grow its supporter base. They partnered with the vendor Claremont for campaign strategy and creative development services to address this.

Claremont implemented a multi-phase solution, beginning with workshops to define an engagement-driven strategy. This led to a campaign focused on a letter of intent to improve early detection via the NHS, supported by creative concepts to make the cancer's signs more memorable. The resulting concept, "Tint, Tums, Burps, Backs and Bums," was tested and executed. Claremont's work helped Pancreatic Cancer UK report great campaign results in the first half of 2025 and created assets with value extending beyond the initial campaign.

Pancreatic Cancer UK