Case Study: North Central London Cancer Alliance boosts cancer screening uptake among people experiencing homelessness with Claremont

North Central London Cancer Alliance launches Your Health First in a 5-week campaign with Claremont

The North Central London Cancer Alliance faced the challenge of significantly lower cancer screening uptake among people experiencing homelessness, a group often overwhelmed by daily challenges. They partnered with the vendor Claremont to develop a campaign that could inspire preventative health without adding to this group's load.

Claremont developed the "Your Health First" campaign based on key insights from focus groups. The solution included informational materials featuring local people with lived experience, distributed through trusted homeless service organizations. Claremont also created pavement art and a social film to boost engagement. The campaign successfully equipped frontline staff to confidently discuss screening, and engagement was more open than expected. Due to its success, the Claremont toolkit is being adapted for use by other health organizations.

North Central London Cancer Alliance