Case Study: North Central London Cancer Alliance boosts targeted lung health check uptake with Claremont

North Central London Cancer Alliance boosts lung health check uptake in 2023 with Claremont

The North Central London Cancer Alliance faced the challenge of encouraging people who smoke or used to smoke, particularly those least likely to seek screening, to take up Targeted Lung Health Checks (TLHCs). They engaged Claremont to develop and deliver an engagement campaign to increase uptake of these vital NHS checks.

Claremont conducted intensive research to develop a focused campaign strategy. Their solution involved creating a communications toolkit and running an in-depth community engagement programme to distribute motivational messages through local organisations and pharmacies. This approach was designed to reach a wider cross-section of the at-risk community with the right message at the right time.

North Central London Cancer Alliance