Case Study: NHS recruits 140,000 volunteers for the Galleri cancer trial with Claremont

NHS recruits 140,000 trial volunteers with Claremont

The NHS faced the challenge of recruiting 140,000 volunteers from across England for a major trial of the groundbreaking Galleri blood test, which aims to detect cancer early. They appointed the vendor Claremont to develop and run the comprehensive communications programme needed to support this large-scale initiative.

Claremont implemented a solution involving co-design, targeted messaging, and multi-channel engagement. This included a public ad campaign, a participant website, and equipping local health networks with the necessary tools and content. The launch generated widespread media coverage, resulting in 3,500 calls and 11,000 website visits on the first day. Claremont successfully helped the trial meet its recruitment goal within a year, ensuring strong representation from diverse backgrounds.

NHS