Case Study: MS Society raises over £1m in 3 months with Claremont's fundraising appeal strategy

MS Society raises £1m in 3 months with Claremont

The MS Society, a UK charity, faced the challenge of planning and executing a mass marketing phase for its ambitious decade-long fundraising appeal, which aimed to raise over £100 million to fund research for multiple sclerosis. They engaged the vendor Claremont for strategic support to help generate £19 million of that total through this specific campaign.

Claremont embedded its Managing Director to lead a cross-departmental team and develop a comprehensive 3-year, multi-channel strategy. The resulting campaign included TV, cinema, print, digital, and outdoor advertising, integrated with direct marketing and PR. The solution implemented by Claremont was highly successful, raising over £1 million from more than 16,000 supporters within just three months, with 22% being new donors. It also increased the charity's online income by 70% and significantly boosted brand affinity, with the campaign model being adopted by MS charities in other countries.

MS Society