Case Study: Greater Manchester Cancer Alliance boosts breast cancer awareness with Claremont

Greater Manchester Cancer Alliance engages 30 people to launch breast cancer campaign with Claremont

The Greater Manchester Cancer Alliance faced the challenge of encouraging breast self-checks among women outside typical screening ages and from diverse ethnic backgrounds. They partnered with Claremont to develop new creative resources and engagement strategies to make this health message feel personally relevant and routine.

Claremont conducted focus groups with local communities to shape the campaign's reassuring messaging and visual identity. The solution featured local people and landmarks with a clear "Look and Feel Every Month" call to action. Claremont created a suite of assets for an 'always on' campaign, which is now deployed across the Alliance's social media, GP information screens, and local advertising spaces to effectively convey its crucial health message.

Greater Manchester Cancer Alliance