Case Study: Fair For You improves support-seeking behaviour among financially vulnerable customers with Claremont

Fair For You improves customer behaviour with Claremont, with live tests delivering statistically significant shifts

Claremont was engaged by Fair for You, a social lender providing an alternative to high-cost credit, to address a unique challenge. The client needed to find a way to engage and motivate behavior change in customers who were financially vulnerable, specifically at the critical point when they found themselves unable to repay their loans.

The solution implemented by Claremont was a new customer journey designed using behavioral science and the psychology of financial vulnerability, developed with real-customer feedback. Through live testing, Claremont achieved statistically significant shifts in customer behavior, resulting in more customers proactively contacting their lender for support. This improved the customers' personal financial situations, and the full journey is set to go live in 2024.

Fair for You