Case Study: Essex County Council shapes fairer food campaign messaging with Claremont

Essex County Council boosts confidence to 4.6/5 with Claremont

Essex County Council commissioned Claremont to develop a new public health programme. Their challenge was to shift from messaging focused on individual behaviour to a systemic narrative that acknowledges how factors like pricing, placement, and marketing shape food choices.

Claremont delivered its Citizen Circles service, a deliberative methodology that brought together a diverse panel of residents. Through facilitated sessions, the panel reached an informed consensus on campaign priorities and direction. Claremont's approach measurably increased participant knowledge and confidence that their views would influence decision-making.

Essex County Council