Case Study: CoppaFeel! reaches Haredi women with culturally sensitive breast cancer awareness materials through Claremont

CoppaFeel! reaches 9 Haredi women to co-design breast cancer materials with Claremont

CoppaFeel! faced the challenge of improving breast cancer outcomes for ultra-Orthodox Jewish (Haredi) women, a community that is not reached by mainstream health campaigns. To address this, the customer engaged Claremont to co-design a culturally sensitive initiative that would encourage self-checking behaviors.

Claremont gathered community insights and co-designed discreet, printed educational materials, including a leaflet and a digital screen for a mother and baby unit. These resources were endorsed by trusted community organizations and are being distributed through key community channels like mikvehs and kallah teachers. By working authentically within the community, Claremont ensured the solution would be accepted and effective.

CoppaFeel!