Case Study: Canal & River Trust improves teen water safety with Claremont

Canal & River Trust transforms water safety across 2,000 miles with Claremont

The Canal & River Trust, which manages waterways across England and Wales, faced the challenge of reducing water-related risks and injuries for teenagers drawn to canals and rivers during warm weather. They partnered with the vendor Claremont, whose services included research, co-design, and creative development, to address this critical safety issue.

Claremont's solution was developed through extensive research and co-design with young people in Wigan. They created the "Have You Got Their Back?" pilot campaign, which empowers teenagers to intervene with their peers rather than relying on authority figures. This new approach, including a toolkit of language and visual guidance, energized the Trust and marked a significant shift in their safety communications, meeting young people where they are to encourage safer choices.

Canal & River Trust