Case Study: Barnet Council gains insights to boost physical activity with Claremont

Barnet Council engages 32 residents with Claremont to inform physical activity strategy

Barnet Council wanted to better understand the barriers and motivators to physical activity among its residents, particularly within communities that often report lower activity levels. To meet this challenge, they partnered with vendor Claremont, who employed its research and engagement services.

Claremont conducted focus groups and interviews with 32 residents from six distinct audience segments. The gathered insights were analyzed and delivered in a comprehensive report structured around the COM-B and EAST models. This report, provided by Claremont, was used to directly inform the development of Barnet Council's physical activity strategy.

Barnet Council