Case Study: Alzheimer’s Research UK strengthens supporter engagement with Claremont’s message framework and toolkit

Alzheimer’s Research UK co-designs message framework in 12 focus groups with Claremont

Alzheimer’s Research UK, the UK's leading dementia research charity, faced the challenge of adapting its communications to better engage its diverse supporter base and new audiences to grow support for its mission. To address this, the organization partnered with vendor Claremont to develop a new messaging framework and toolkit based on prior audience segmentation research.

Claremont implemented a solution using extensive co-design and co-creation methods, involving the charity's staff, existing supporters, and new potential audiences. Through research, focus groups, and workshops, Claremont helped develop and validate a set of core messages, resulting in a user-friendly messaging toolkit that was incorporated into the charity's core staff assets to enable more consistent and effective communication.

Alzheimer’s Research UK