Case Study: Vanguard achieves cross-channel insights and streamlined campaign execution with Claravine

Vanguard accelerates its digital maturity with Claravine and Adobe

Vanguard, the world’s largest provider of mutual funds, faced inconsistent campaign tagging, siloed teams, and cumbersome manual processes that delayed launches and limited cross‑channel insight. To address this, Vanguard adopted Claravine’s marketing data governance platform to enforce a consistent taxonomy and standardize campaign tracking across channels, regions, and business units.

Claravine centralized and automated campaign code creation, validation, and monitoring, feeding cleaner, richer data into Adobe Analytics and other systems and enabling Vanguard’s shift to agile, cross‑functional marketing pods. The result: democratized access to trustworthy campaign data, faster campaign setup (eliminating week‑long manual handoffs), minimal training (about 30 minutes), and improved cross‑channel analysis and reporting thanks to Claravine.

Vanguard

Kimberly Whitehead

Manager