Case Study: Fortune 50 Technology Company achieves $10M+ quarterly savings, 100% taxonomy compliance and 80% reduction in data-quality time with Claravine

Fortune 50 Technology Company - Customer Case Study

Fortune 50 Technology Company, which spends $2 billion on marketing annually and operates a complex stack of 20+ marketing technologies, faced fragmented content and campaign data across teams and systems. Without standardized taxonomies or metadata governance, reporting took weeks, asset retrieval and content creation were inefficient, and obscured insights into campaign performance risked tens of millions in wasted ad spend and lost productivity — a problem they engaged Claravine to solve.

Claravine deployed its Data Standards Cloud and a centrally managed taxonomy to enforce consistent content tagging, automate validation of pages and tracking codes, and govern cross-platform data flows. The Claravine solution drove 100% compliance with metadata and tracking standards, an 80% reduction in time spent on data quality processes, and more than $10M in estimated quarterly savings, while enabling richer analytics, real-time insights, and improved campaign targeting and efficiency.