Case Study: Funky Pigeon achieves lower costs and faster performance with Claranet’s AWS and DevOps optimisation

Funky Pigeon soars to new heights with Claranet’s AWS and DevOps optimisation

Funky Pigeon, the UK-based online greetings cards and gifts retailer, worked with Claranet to tackle seasonal traffic spikes, network instability, and manual deployment processes that were slowing innovation. With workloads rising by up to 5x at Christmas, the company needed a more stable, scalable AWS-based platform and better data handling from a single source of truth.

Claranet optimised Funky Pigeon’s AWS and DevOps setup by redesigning the architecture with services such as Amazon S3, CloudFront, Lambda, Redshift, WAF, GuardDuty and CloudTrail, while introducing infrastructure as code using tools like Terraform, Puppet and Packer. The results included a 50% reduction in web-tier sizing, 50% faster transaction times, 100% availability, self-service reporting delivered in days rather than weeks, and major cost reductions including 40% in the first year and a further 25% the next.

Funky Pigeon

Brett King

Head of Service Delivery