Case Study: Sebra cuts claim handling time and turns warranty claims into a value-creating process with Claimlane

Sebra cuts claims handling time by 50% with Claimlane

Sebra, a Danish baby interior brand, faced a chaotic and time-consuming product warranty claim process. Their B2B retailers submitted poorly documented claims via email, leading to lengthy back-and-forth communication and unstructured data scattered across spreadsheets. This manual process hurt customer experience and prevented Sebra from gaining a holistic overview of product quality issues, which was critical for their sustainability goals. To address this, they partnered with the vendor Claimlane.

Claimlane implemented its B2B Claim Portal and integrated it with Sebra's ERP system, Dynamics NAV. This streamlined the claim submission process and automated manual workflows. The solution reduced time consumption by up to 50%, cutting the average time for customer dialogue and ERP entry from 5 minutes to just 1 minute. Furthermore, Claimlane's Advanced Analytics provided valuable insights for product improvement, and Sebra now expects to reduce its claim rate by at least 25%. Most importantly, Claimlane helped Sebra turn claim handling into a value-creating activity that improves customer trust. The investment achieved its targeted ROI within 12 months.

Sebra