Case Study: Zepto boosts conversions with Claid's AI background generation

Zepto transforms listings with AI Backgrounds, sees more conversions

Zepto, a quick commerce company in India, faced a challenge with inconsistent and time-consuming image processing for its product listings. Their design team was a bottleneck, manually editing images in Figma, which was not scalable. This was a critical issue as images are the primary way users identify products for purchase on their app. To solve this, they turned to the vendor Claid and implemented its API for background generation.

By integrating Claid's API, Zepto streamlined its workflow, using features like context detection to create attractive, themed backgrounds for products. This solution allowed them to process thousands of images in just days. The results were significant, with Claid's help leading to measurable increases in both click-through rates and conversion rates for products with the enhanced images, all while freeing up their design team's bandwidth.

Zepto

Atley George

Zepto