Case Study: TenderApp boosts win rates by 66% with Claap

TenderApp boosts win rates by 66% with Claap

TenderApp, a SaaS platform that helps companies win public sector tenders, faced a significant challenge in scaling its revenue operations. Despite having strong product-market fit, the company suffered from inconsistent sales qualification, a lack of coaching, and poor CRM data hygiene. To address these issues, they turned to Claap for a solution.

By implementing Claap to record and analyze customer conversations, TenderApp structured its sales coaching around the SPICED methodology. Claap provided AI-powered summaries and insights that aligned sales, customer success, and marketing. This led to a dramatic 66% increase in win rates, jumping from 9% to 15% in just one quarter, and streamlined their data processes in HubSpot.

TenderApp