Case Study: Surfe shortens its sales cycle by 10 days with Claap

Surfe shortens sales cycles by 10 days with Claap

The customer, Surfe, a SaaS platform that connects LinkedIn to CRMs, faced challenges with slow sales cycles and inefficient communication. Their sales team was bogged down by endless email chains and delayed responses, which extended the time to close deals. To address this, they turned to the vendor, Claap, seeking a better way to communicate asynchronously.

By implementing Claap's async video solution, Surfe replaced lengthy emails and meetings with short, personalized videos. This approach significantly streamlined their outreach and internal communication. The results were substantial: Claap helped Surfe shorten its sales cycle by 10 days and boost prospect response rates from 5% to 40%.

Surfe