Case Study: The NRP Group attracts the right candidates and strengthens its employer brand with CKR Interactive

The NRP Group - Customer Case Study

The NRP Group, a premier development, construction and property management company, was struggling to raise awareness of its career opportunities. CKR Interactive partnered with The NRP Group to craft a compelling employer story — "Be inspired. Be influential. Belong." — and launched a recruitment campaign centered on a career website and employee videos.

CKR Interactive built a robust career site and produced employee-story videos that established credibility with target candidates and generated excitement about career possibilities, with the campaign resonating with the right type of applicants. The results were clear enough that The NRP Group’s owners asked CKR Interactive to redesign their corporate website, demonstrating tangible business impact.

The NRP Group