Case Study: Mallinckrodt Pharmaceuticals achieves an award‑winning career site and comprehensive employer brand with CKR Interactive

Mallinckrodt - Customer Case Study

Mallinckrodt, a global specialty biopharmaceutical and medical imaging company with a 150‑year history, needed a comprehensive employer brand and launch strategy and a new careers site after its spin‑off from Covidien. ckr interactive was engaged to shape the employer value proposition, prioritize site features, and create the new careers experience.

ckr interactive led global stakeholder workshops and onsite meetings to capture Mallinckrodt’s history, culture and key communications pillars, then translated those insights into a comprehensive employer brand, launch strategy and an award‑winning careers website (launched at http://www.mallinckrodt.com/careers). The work delivered a market‑ready launch plan and a strengthened talent brand to support Mallinckrodt’s recruitment and employer‑brand objectives.

Mallinckrodt Pharmaceuticals