Case Study: Intuitive Surgical achieves a refreshed, creative employee referral program with CKR Interactive

Intuitive Surgical - Customer Case Study

Intuitive Surgical, maker of the da Vinci Surgical System, needed to refresh its employee referral program (ERP) to sustain a cost-effective source of high-quality candidates. Long-time agency CKR Interactive was engaged to update the ERP with new creative and multi-channel communications.

CKR Interactive developed a Leonardo-inspired creative—enlarging a Mona Lisa mosaic composed of employee headshots—and rolled it out across a CRM-designed landing page, the Intuitive intranet, posters, emails, postcards and promotional items. Results are still being tracked and will be reported when available; the refresh aims to increase ERP engagement and maintain Intuitive Surgical’s strong referral pipeline.

Intuitive Surgical