Case Study: Genesis HealthCare System engages specialized clinician candidates and boosts recruitment visibility with CKR Interactive

Genesis Health Care - Customer Case Study

Genesis Health Care launched Genesis Physician and Practitioner Services and needed help recruiting top physicians, nurse practitioners and physician assistants; they engaged ckr interactive to support the launch and talent outreach.

ckr interactive developed a mobile‑responsive single‑page careers site with simple navigation, direct calls to action, GPS employee videos informed by focus groups, a blog and responsive email. In three months the landing page attracted 631 new visitor sessions and the site won an industry award for being “attractive, approachable and providing a great overview of Genesis Physician and Practitioner Services,” demonstrating ckr interactive’s measurable impact.

Genesis HealthCare System