Case Study: Covance evolves its global recruitment brand and launches a campus career site with CKR Interactive

Covance - Customer Case Study

Covance, a global drug‑development services company with operations in more than 20 countries and roughly 12,000 employees, needed to align a global employment‑branding initiative with a corporate brand refresh under tight deadlines. They engaged longtime partner CKR (CKR interactive) to manage the global recruitment‑branding project and to support both experienced‑hire and student recruitment efforts.

CKR delivered a creative strategy and messaging framework that differentiated outreach for experienced professionals and university students, developed Covance’s campus career site (careers.covance.com), and produced targeted ads, brochures and campus collateral. CKR met all launch deadlines, enabled Covance to leverage its corporate brand for global hiring needs, and provided a complete set of recruitment assets to support campus and experienced‑hire programs.

Covance