Case Study: Ameritas achieves increased General Agent recruitment and a stronger bottom line with CKR Interactive

Ameritas - Customer Case Study

Ameritas engaged ckr interactive to increase its General Agent representation and lift the company’s bottom line. Facing the challenge of attracting qualified agents, Ameritas needed a targeted recruitment approach that would clearly communicate the benefits of representing the brand and convert prospects into signed agents.

ckr interactive conducted in-depth interviews to drive a research-based messaging strategy and launched an integrated recruitment marketing campaign—including a targeted microsite, responsive email and employer-brand assets—that funneled prospects into Ameritas’s pipeline. Within a few months Ameritas met its General Agent signing goal and began communicating regularly with qualified candidates, improving agent representation and positively impacting the bottom line.

Ameritas