Case Study: Oaklawn Racing Casino Resort achieves a broader regional destination presence with CJRW

Oaklawn Racing Casino Resort expands across 4 southern markets with CJRW

Oaklawn Racing Casino Resort, a historic Thoroughbred racetrack, faced the challenge of transitioning into a full-fledged regional casino resort destination and communicating this expansion to new markets across the southern United States. They partnered with their long-time agency of record, CJRW, to skillfully tell their new story and attract more visitors.

CJRW developed a campaign around the "room for more" premise, positioning Oaklawn as an antidote to everyday life that offers more fun, luxury, and relaxation. This modular creative approach highlighted the resort's multitude of new experiences, allowing CJRW to promote all offerings while maintaining brand continuity for both new and existing audiences across multiple states.

Oaklawn Racing Casino Resort