Case Study: Forward Arkansas grows teacher recruitment and awareness with CJRW

Forward Arkansas drives 5,904,769 impressions with CJRW

Forward Arkansas, a statewide nonprofit organization, faced a severe teacher shortage and a lack of diversity in the teacher workforce. They engaged CJRW to implement a public awareness campaign and rebrand for their Teach Arkansas initiative to address these challenges and recruit more qualified educators.

CJRW developed a new brand identity, a comprehensive website with resources, and a multifaceted campaign that included public relations and paid media. The solution drove over 41,750 users to the website, resulting in more than 2,500 form submissions from individuals beginning their path to a teaching career. Their paid digital campaign also significantly overdelivered on its impression goals.

Forward Arkansas