Case Study: Children's Advocacy Centers of North Carolina builds a unified brand and boosts child abuse awareness with CJRW

Children's Advocacy Centers of North Carolina generates 33.3 million impressions with CJRW

The Children's Advocacy Centers of North Carolina (CACNC) approached CJRW for a rebranding initiative. Their challenge was to create a unified brand identity for their network of 51 centers and to launch a public awareness campaign to educate citizens on child abuse intervention and how to access local help.

CJRW developed a new brand identity and a public education campaign with the tagline "Hope in action." Their media strategy utilized television, radio, paid search, and digital platforms, generating over 33 million impressions. The campaign successfully drove 16,355 website visits, and CJRW secured an additional $148,000 in bonus media to extend the campaign's reach.

Children's Advocacy Centers of North Carolina