Case Study: Arkansas Tourism achieves record travel growth with CJRW

Arkansas Tourism drives record travel and more tourism tax collections with CJRW

The customer Arkansas Tourism faced the challenge of responding to post-pandemic travelers who felt they had lost time and were seeking a more memorable and ambitious vacation. The vendor CJRW was tasked with positioning Arkansas as a destination that could meet these heightened expectations.

CJRW developed the "Seek More" campaign, which utilized upbeat, energetic creative to reflect renewed traveler enthusiasm and incorporated direct messaging to address concerns about rising travel costs by promoting Arkansas as an economical alternative. This solution led to record levels of incoming travel and continued increases in tourism tax collections for Arkansas Tourism. The campaign also received a Gold award at the Hermes Creative Awards.

Arkansas Tourism