Case Study: Arkansas Tourism boosts national awareness and visitor engagement with CJRW's backcountry aviation campaign

Arkansas Tourism drives 20,000 contest entries with CJRW

The customer, Arkansas Tourism, faced the challenge of raising national awareness to attract more out-of-state visitors. The vendor, CJRW, was tasked with promoting the state's natural beauty through a digital campaign.

CJRW implemented a solution centered around a Backcountry Aviation Giveaway, using influencer content and targeted national advertising. The campaign was a success, generating over 12 million promotions and driving more than 32,000 visitors to arkansas.com. Ultimately, the campaign received over 20,000 contest entries from all 50 states, doubling CJRW's initial expectations.

Arkansas Tourism