Case Study: Woman's Specialty Retailing Company achieves 12% revenue growth and increased new-to-file customers while maintaining ROAS with CJ Affiliate

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

Woman's Specialty Retailing Company, an established women's specialty retailer, faced slowing customer growth and difficulty identifying which affiliate publishers were driving new customers. To address this, they partnered with CJ Affiliate and used CJ Affiliate Customer Insights to better track and analyze publisher-level customer behavior and new-to-file (NTF) performance.

CJ Affiliate used Customer Insights to reveal each publisher’s mix of new and returning customers, then optimized publisher selection, seasonal campaigns, commission rates, recruitment of new content publishers, and targeted offers to boost NTF and repurchase behavior. The work delivered measurable impact: a 12% increase in overall revenue, a 5 percentage point lift in NTF rate for targeted publishers, a 10% increase in incremental revenue from new publishers, and an $8 ROAS maintained on $200k+ media spend.