Case Study: a woman's specialty retailer boosts NTF customers and revenue while maintaining ROAS with CJ Affiliate's Affiliate Customer Insights

Specialty Retailer boosts revenue 12% and maintains $8 ROAS with CJ Affiliate

A women's specialty retailer, an established industry leader, faced the challenge of acquiring new customers through its affiliate program. It was difficult to identify which publishers were most effective at driving new-to-file (NTF) customers. The retailer partnered with CJ Affiliate and used its Affiliate Customer Insights solution to address this challenge and increase revenue while maintaining its return on ad spend (ROAS).

CJ Affiliate implemented a strategy using the insights to identify publishers with the highest NTF rates and optimize campaigns. They increased commission rates, recruited new content publishers, and customized communications. CJ also optimized for higher repurchase volume and average order value. This solution from CJ Affiliate led to a 12% increase in overall revenue, a 10% increase in revenue from new publishers, a 5 percentage point increase in the NTF rate, and the maintenance of an $8 ROAS on over $200,000 in media spend.